Business Plan - Tfbg - 5208 Words

Table of Contents 1. Executive Summary 3 2. The Functional Beverage Group, Inc. 6 3. Management Team 7 4. Introduction 8 5. Product Plan 10 6. Initial Product Design 11 7. Trademarks, Patents, Copyrights, Licenses, Royalties 13 8. Government Approvals 13 9. Product Liability 14 10. Production 14 11. Marketing Plan – Fortified Beverages 14 12. Competition Profile 16 13. The Power of a Synergistic Partnership 20 14. Start-Up Costs 21 15. Financials 22 16. Contingencies 23 17. Investment 24 18. Notice to Investors 24 19. Assumptions 25 The Functional Beverage Group, Inc Business Plan [pic] 1. Executive Summary Product The Functional Beverage Group, Inc. has designed and is now developing a line†¦show more content†¦Figure 1. The Functional Beverage Group, Inc - 5 Yr Revenue Projections [pic] The Functional Beverage Group, Inc will maintain an approximate 40% stake in Functional Foods Beverages, Inc (FFBI). FFBI will have the primary responsibility of manufacturing and market products licensed from The Functional Beverage Group, Inc. Figure 2. Functional Foods Beverages, Inc - 5 Yr Sales Projections [pic] 2. The Functional Beverage Group, Inc. The Functional Beverage Group, Inc (The FBG), an Illinois Corporation was established in 2009 with a one core purpose – to become the preeminent supplier of functional or enhanced water products. The FBG is developing a line of functional water products based on the diverse needs of the functional water consumer. The consumer will be able to choose from a diverse yet highly specific product offering for their supplemental dietary or hydration needs. Each product is optimized for vitamin content, electrolyte content, caloric content, and energy boost. Our marketing will focus on grass roots efforts as well as forming alliances, partnerships, and promotional agreements with A-List celebrities to produce other unique marketing angles. Our business model will be split into three separate entities: 1) The Functional Beverage Group, Inc – an intellectual property organization responsible for the development and licensing of proprietary enhanced water