Lesson Learned Coursework Example | Topics and Well Written Essays - 1500 words

Lesson Learned - Coursework Example The company also focused on expanding its market share, increasing the net revenue, shareholder's earning per share, return on equity and stock price. Furthermore, we put our effort forth in ensuring that our credit rating is maintained at "A," a rating above the expectations of investors, and a product rating quality of 3.5 stars. Global best strategy, also referred to as the "more value for money" approach, was been used by Alpha DigiCam in search for competitive advantage. This would see its products have appealing attributes to the customer and at the same time retain affordable pricing. PRODUCT DESIGN The managers had an eight-year plan to achieve the 3.5 stars rating on image quality. As such, the managers embarked on improving the quality and attributes of products for both the multi-featured and entry-level models of cameras every year. By the end of the eight years, our image rating had surpassed the expectations of the investors. In the ninth and tenth years, our image rati ng incrementally improved to reach the 3.5 rating. Below is a table showing our rating with regards to overall investor expectation, I.E., best-in-industry, B-I-I, and a combination of I.E. and B-I-I scores against that of our rival companies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MARKETS AND DISTRIBUTIONS Varied direct and indirect channels of distribution have been used in Alpha DigiCam including local camera shops, online retailers and multi-store chains. The markets covered included Latin America, Asia-Pacific, Europe-Africa and North America. The simulation reveals that we achieved competitive advantage in North America over the eight years, specifically with regard to the entry-level cameras distributed through local camera shops, online retailers and multi-store chains and additionally due to multi-featured warranty period, budgeting for advertisi ng and multi-featured P/Q rating. However, in the ninth year, we lost 2.4% of the market share in the region for entry-level camera models but managed to maintain an industry average with the multi-featured models. In the Europe-Africa market, we achieved 18.1% market share within the eight years for entry-level camera models. However, this was not sustained through to the tenth year. On the other hand, the Latin America and Asia-Pacific regions frequently reported market share loss with regard to both the multi-featured and entry-level camera models. The managers observed the autonomous action in each region that saw each of them adjust prices aggressively according to the specific region. Furthermore, managers increased warranty periods and promotions to enable them gain market share in their respective regions. COMPETITION The camera products market in the regions where Alpha DigiCam operates is extremely competitive. Alpha DigiCam faces stiff competition from rivals in this mark et who have vast experience in the industry. Thus, the company resorted to competing in pricing of products. The participant's guide clearly states that the competitiveness of the company largely depends on the prices with which it sells the cameras to its retail dealers. Additionally, a myriad of other factors play a major role in determining the competitiveness of this company: the number and duration of quarterly promotions, advertising expenditure, the amount of price discounts given to retailers during promotions, the